For this coffee company, the founders’ story, their values, and their commitment to giving back were already part of how they worked. The opportunity was to help customers see what made it all matter.
What started as a conversation about marketing took me to New York, into the roasting plant, and along on deliveries. Spending time with the founders made it possible to understand the business from the inside and see what could bring the brand together.
I helped translate that understanding into a brand direction, a website, and marketing that connected the coffee, the people behind it, and the good they wanted the business to do. Giving back became a visible part of the customer’s relationship with the company.
The company has gone on to sell nationally, with its giving program reaching communities across the country. Repeat purchases and profits grew as more customers found more and more reasons to come back.
A business built with purpose had more ways to share it, and more room to grow.